Grow based on data and experience, not just gut.
Grow your brand in a smart, data-driven way so you can build your empire, not become a WeWork. Our feasibility studies and data are based on operating coworking for 14 years.
Don't Become the Next WeWork Casualty
Location mistakes kill coworking brands. Here's how operators are protecting their growth.
WeWork failed because they prioritized growth over fundamentals. They opened locations based on hype, not data. They confused "busy coffee shops" with "viable coworking markets."
Smart operators are taking the opposite approach. They're using market intelligence to identify locations with actual demand, avoiding oversaturated markets, and building sustainable unit economics from day one.
We've been operating coworking spaces since 2010. We know which mistakes kill brands and which strategies build empires.
The WeWork Approach
- • Expand everywhere, analyze later
- • "Growth at all costs" mentality
- • Ignore unit economics fundamentals
- • Bet on hype over data
The DenSwap Method
- • Analyze first, expand strategically
- • Data-driven location decisions
- • Proven unit economics before build-out
- • Sustainable growth over flash
Strategic Expansion Solutions
Prevent costly location mistakes and accelerate profitable growth
Quick Location Evaluation
Get instant clarity on whether a potential location has real coworking demand. Perfect for rapid expansion decisions and pipeline prioritization.
Comprehensive Analysis
Complete financial modeling and risk assessment to prevent costly location mistakes. Get investor-grade reports that secure financing and ensure profitable expansion.
Location Decisions Make or Break Your Brand
The difference between sustainable growth and catastrophic failure often comes down to location intelligence
The average coworking build-out costs $1-2 million. Get the location wrong, and you're not just losing money—you're potentially killing your brand and investor confidence.
Failed locations drain resources from successful ones. They create negative cash flow that can force premature closures of otherwise profitable locations. They damage your reputation with landlords and investors.
But get location fundamentals right, and each new space becomes a profit center that funds further strategic expansion.
The Operator's Dilemma:
Location Success vs. Failure
Real Operator Success Story
How a regional coworking operator avoided a $300K mistake and found their goldmine location
Creative Workspace Collective
From near-disaster to flagship location
The Challenge
A growing coworking operator was considering two potential locations for their third space. Traditional demographic data suggested both would work, but our analysis revealed a critical difference.
Our Insight
Location A looked perfect on paper but was in an oversaturated micro-market with 3 established competitors. Location B had stronger demand fundamentals and room for premium positioning.
"DenSwap's analysis saved us from a $300K mistake and led us to our most profitable location. Now we use their data for every expansion decision."
Strategic Scaling Principles
How successful operators build sustainable empires
Unit Economics First
Never open a location that doesn't have clear path to profitability within 18 months. Our models show you exactly what it takes.
Market Discipline
Focus on markets with unmet demand rather than chasing "hot" neighborhoods where you'll compete on price instead of value.
Cash Flow Protection
Each new location should strengthen your overall portfolio, not strain it. We help ensure sustainable expansion velocity.
Why Choose DenSwap Over Traditional Consultants
Real Operating Experience
We've actually built, operated, and scaled coworking brands across multiple states. Our insights come from P&Ls, not spreadsheets.
Operator-Specific Data
Our analysis accounts for the unique challenges of multi-location operations: cash flow timing, management complexity, brand consistency.
Risk Mitigation Focus
We've seen what kills coworking brands and help you avoid the fatal mistakes that sink 60% of new locations within two years.
Operator Success Metrics
Build Your Empire on Data, Not Dreams
Join the operators who've transformed their expansion strategy with our intelligence. Your next location decision could make or break your brand.
Ready to Transform Your Property?
Get in touch with our team to discuss your coworking potential and receive a custom analysis.
Let's Discuss Your Vision
Our experts are ready to analyze your property and provide data-driven recommendations for coworking success. Every conversation starts with understanding your goals and constraints.
What to Expect:
- Initial consultation within 24 hours
- Custom analysis proposal
- Detailed feasibility study delivery